Check out the latest print ad Theory designed for Mobil 1. This ad will be featured in the next issue of Diesel Builder Magazine.

NOS Energy Drink is having an amazing summer this year. If you haven’t noticed, NOS has expanded greatly into many different forms of motorsports and is present in a ton of different shows across the nation. We have also heard from many of you regarding finding NOS in your local areas. We are extremely excited to see that many of you have found NOS locally and continue to see the product show up in all the right places. Thank you for your continued support of NOS. Enjoy your summer and come by and see us at a show!

It’s sad for me to hear this news from NOPI Motorsports. They have been a major partner to the automotive industry for many years. Like everything - times change. The market is maturing and people are moving forward. The automotive industry and the aftermarket industry is doing very well. In fact it is giving us time to finally see the markets focused and moved toward a strong environment for enthusiasts for years down the road.

I wish NOPI the very best. No matter what anyone says, they have been here a long time, and have provided events that many of us have extremely found memories of!

Get ready to see some great things in the market. The focus will take place here very soon - and top industry leaders will help step up and push the market where it needs to go. The future is bright - and full of promise. It’s going to be exciting to see who comes forth and helps shape the industry and help build it - like its meant to be built.

I want to be the first to say thank you to Michael Meyers for his service to the market. I wish him the best of luck and for GREAT health.

To the industry I love - and live in…. Time to rise up and see the exciting times. Theory will be right there to experience all of this as we move forward.

Here is the release from NOPI announcing their latest news for 2008.

“It is with great regret that NOPI Motorsports, LLC has suspended operations for the summer and fall 2008. This will include NOPI Drag Racing Series, NOPI Drift Series and the NOPI NATIONALS Motorsports Supershow. The company is undergoing an organizational restructuring in light of severe adverse affects of a disappointing spring season. The economy and unfavorable weather resulted in underperformance of all spring events. Michael Meyers, president of NOPI Motorsports, reports that NOPI Motorsports is working with its clients and sponsors to minimize the uncertainty going forward. This is a reflection of the economic times in which we currently live. The countrywide economic and industry downturn has caused a slowdown and tightening of belts. This affects everyone and companies, at all levels, and NOPI Motorsports is no different.

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NOS is bringing a shot of excitement and endurance to the Nitto 1320 Legends free online drag racing game. More specifically, a PowerShot. The PowerShot is NOS’ brand new entry into the energy shot market, containing NOS’ Maximum Boost Formula which concentrates the Caffeine, Taurine, Inositol found in an 8 ounce serving of NOS Energy Drink, plus elevated levels of Niacin, Vitamins B6 and B12. “The NOS POWERSHOT 24 Hour Endurance Challenge” will bring together competitors from across the world to compete in a 24 hour endurance challenge that will test their skill and stamina in the virtual Nitto 1320 environment: www.nittolegends.com. Read the rest of this entry »

Team NOS Member Kyle Busch Smashes a NASCAR Double Header By Winning Both Nationwide and Sprint Cup Races In Chicago This Weekend!

Kyle Busch Celebrates His 13th and 14th NASCAR Win In 2008 This Weekend

Team NOS Member Kyle Busch is leaving the world shocked and without words after this race weekend. NASCAR’s hottest driver showed in convincing fashion that he is poised and focused to win, and he did just that. It started on Friday night, July 11, 2008, at the Dollar General 300 NASCAR Nationwide Series race at Chicagoland Speedway in Joliet, Ill. Busch led twice for a race-high 101 laps en route to his fifth Nationwide series win of the season. Read the rest of this entry »

On Saturday, July 5th, Kyle Busch, driver of the No. 18 Interstate Batteries Toyota Camry, rallied from a near accident on lap 83 to win the Coke Zero 400 NASCAR Sprint Cup Series race Saturday night at Daytona (Fla.) International Speedway.

It was Busch’s series-high sixth win of the NASCAR Sprint Cup season, the 10^th of his Sprint Cup career and his first at Daytona.

“Man, I can’t believe that we’re here right now,” Busch said. “We didn’t have the best car tonight, but these guys never gave up and we never gave up out there on the race track.  We just had to get up to the front, and luckily we were leading there when it mattered the most when the caution came out.  There was just a ton of wrecks behind us.  I hate it for all of those guys in torn up equipment.  I’m glad to have this Interstate Batteries Toyota up front.” Read the rest of this entry »

Theory Communication and Design has taken a major step in growing its business and services by expanding to a west coast office. This incredibly exciting news comes on the heels of Neil Tjin, former Executive Editor of HCI Magazine, joining the Theory team and spearheading their new west coast office.

Tjin is no stranger to the automotive industry, as he has been involved in the automotive market for more than a decade. Over the years, Neil has experienced great success in many fields such as a Marketing Manager, PR Advisor, Car Designer and Executive Editor of HCI Magazine. Tjin has been able to take a hobby and turn it into a career. He has been responsible for designing and building more than fifty high profile vehicles, showcasing his creative talents on numerous Chevrolets, Pontiacs, Hondas, Acuras, Nissans, Infinitis, Scions, and Volvos. In recent years, Tjin has also teamed up with major OEM manufacturers such as Chevrolet, Pontiac, Scion and Honda North America. HCI Magazine has experienced growth and industry recognition through his leadership as their Executive Editor since 2003. Read the rest of this entry »

Theory worked very close with both Mobil 1 and DUB to create this logo for DUB and Mobil 1’s upcoming tour at Wal-Mart’s across the nation.

In an effort to better serve all of NOPI’s sponsors, racers, spectators and enthusiasts, NOPI has compiled a list of frequently asked questions regarding the unfortunate cancellation of the NOPI Colorado and NOPI Utah events. NOPI prides itself on presenting the best automotive racing and car show series available and is deeply committed to all of its sponsors, fans and racers.

When will the enthusiasts that have pre-registered for the car show be refunded?

Pre-registrants started to be refunded on 6/11/08. It takes up to 14 days to show on statements.

When will drag racers and drifters that have pre-registered be refunded?

Competitors started to be refunded on 6/11/08. It takes up to 14 days to show on statements.

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AEM, a twenty-one year veteran of the aftermarket and performance products industry, has joined CarSponsorships.com’s already impressive list of elite sponsors.  Amateur and professional custom car builders alike are doing anything and everything they can to get optimum performance out of their cars.  This was the catalyst for the partnership between AEM and CarSponsorships.com, as AEM receives unheralded marketing for their products, CarSponsorships.com is able to add an A-List performance solution to their clients.

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