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	<title>Theory Communication and Design &#187; Race</title>
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		<title>New Product &#8211; Mobil 1 Racing Oil</title>
		<link>http://www.theoryconcept.com/blog/2008/11/12/new-product-mobil-1-racing-oil/</link>
		<comments>http://www.theoryconcept.com/blog/2008/11/12/new-product-mobil-1-racing-oil/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 15:54:23 +0000</pubDate>
		<dc:creator>theorycd</dc:creator>
				<category><![CDATA[Mobil 1]]></category>
		<category><![CDATA[0w]]></category>
		<category><![CDATA[1]]></category>
		<category><![CDATA[2.0]]></category>
		<category><![CDATA[30]]></category>
		<category><![CDATA[mobil]]></category>
		<category><![CDATA[motor]]></category>
		<category><![CDATA[oil]]></category>
		<category><![CDATA[Race]]></category>
		<category><![CDATA[Racing]]></category>
		<category><![CDATA[synthetic]]></category>
		<category><![CDATA[track]]></category>
		<category><![CDATA[use]]></category>

		<guid isPermaLink="false">http://www.theoryconcept.com/?p=227</guid>
		<description><![CDATA[Theory has been working with ExxonMobil to launch the new Mobil 1 Racing Oil. Mobil 1 Racing 0W-20 and 0W-30 are fully synthetic motor oils specifically designed to maximize horsepower in a wide range of race engine applications, including highly loaded flat tappet designs used in the NASCAR Sprint Cup series. Mobil 1 Racing oils [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Mobil 1 Racing 0W-30  by Theory Communication and Design, on Flickr" href="http://www.theoryconcept.com/2008/11/12/new-product-mobil-1-racing-oil/#more-227"><img class="alignleft" src="http://farm4.static.flickr.com/3179/3024405171_4e0458b83a_m.jpg" alt="Mobil 1 Racing 0W-30 " width="143" height="240" /></a>Theory has been working with ExxonMobil to launch the new Mobil 1 Racing Oil. Mobil 1 Racing 0W-20 and 0W-30 are fully synthetic motor oils specifically designed to maximize horsepower in a wide range of race engine applications, including highly loaded flat tappet designs used in the NASCAR Sprint Cup series. Mobil 1 Racing oils were engineered to help on-track vehicles reach the peak of their performance potential.<strong></strong></p>
<p><strong>A Tradition of Racing Excellence</strong><br />
Mobil 1 Racing oil technology has been developed using our extensive experience in premier automotive racing series around the world, such as Formula 1, NASCAR, Le Mans, IRL, NHRA, Formula 3, SCCA GT and ALMS.  The variety of demands that each racing series requires of a lubricant help us ensure that Mobil 1 Racing oils can meet the extreme conditions encountered on the race track. <span id="more-227"></span></p>
<p><strong>Engineered for the Track</strong><br />
These next-generation Mobil 1 Racing oils use race-proven, fully synthetic technology used in racing applications around the world. The formulations utilize low viscosity synthetic base oils and high levels of anti-wear components to help maximize power output while not sacrificing engine protection. Mobil 1 Racing oils are engineered to help deliver performance and protection for the most demanding race conditions, including circle track, drag, sprint and road racing.</p>
<p><a title="Mobil 1 Racing 0W-20 by Theory Communication and Design, on Flickr" href="http://www.flickr.com/photos/theoryconcept/3025234424/"><img class="alignleft" src="http://farm4.static.flickr.com/3064/3025234424_a4cb7ff06b.jpg" alt="Mobil 1 Racing 0W-20" width="297" height="500" /></a><br />
 <strong>Features and Benefits</strong></p>
<p>•    Boosted levels of anti-wear protection (nominal phosphorus level of 1800 ppm), well beyond those of typical automotive engine oils.</p>
<p>•    Fully synthetic, latest generation, low viscosity racing technology.</p>
<p>•    Provides exceptional high-temperature protection in high-RPM engine operation, even at temperatures up to 400°F (204°C).</p>
<p>•    Not recommended for street use.</p>
<p>•    0W-20 and 0W-30 are both designed to maximize power during race conditions. 0W-20 is particularly well suited as a qualifying oil.</p>
<p><strong>Viscosities</strong><br />
0W-20, 0W-30</p>
<p><strong>Availability</strong><br />
Mobil 1 Racing oils will be available at a new online store in Spring 2009.</p>
<p><strong>Retail Pricing</strong><br />
Retail pricing is anticipated to be competitive with other fully synthetic race oils.<br />
<a title="Mobil 1 Racing 0W-30  by Theory Communication and Design, on Flickr" href="http://www.flickr.com/photos/theoryconcept/3024405171/"><img class="alignleft" src="http://farm4.static.flickr.com/3179/3024405171_4e0458b83a.jpg" alt="Mobil 1 Racing 0W-30 " width="297" height="500" /></a><br />
<strong>About Mobil 1</strong><br />
The world&#8217;s leading synthetic motor oil, Mobil 1 features a proprietary SuperSyn anti-wear technology that provides performance beyond conventional motor oils. This technology allows Mobil 1 to exceed the toughest standards of car builders and to provide outstanding protection against engine wear, under normal or even some of the most extreme conditions.</p>
<p>For more information about Mobil 1 products call 1-800-MOBIL25 or visit www.mobil1.com</p>
<p>Mobil 1 is a registered trademark of ExxonMobil Corporation or one of its subsidiaries.</p>
<p><!--StartFragment--><span>Contact:<span>  </span>ExxonMobil Media Line, 703-846-4467</span><!--EndFragment--> </p>
<p><!--StartFragment--></p>
<p class="MsoNormal"><strong><span>Exxon Mobil Corporation<br />
<span style="font-weight: normal;">3225 Gallows Road<br />
Fairfax, Virginia 22037<br />
703 846 4467 Telephone<br />
703 846 1511 Facsimile</span></span></strong></p>
<p><!--EndFragment--></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mid Ohio Sports Course ECOtec VIP Owners Meet</title>
		<link>http://www.theoryconcept.com/blog/2008/06/07/mid-ohio-sports-course-ecotec-vip-owners-meet/</link>
		<comments>http://www.theoryconcept.com/blog/2008/06/07/mid-ohio-sports-course-ecotec-vip-owners-meet/#comments</comments>
		<pubDate>Sat, 07 Jun 2008 21:04:14 +0000</pubDate>
		<dc:creator>theorycd</dc:creator>
				<category><![CDATA[General Motors]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[Cobalt]]></category>
		<category><![CDATA[Course]]></category>
		<category><![CDATA[ecotec]]></category>
		<category><![CDATA[gm]]></category>
		<category><![CDATA[GXP]]></category>
		<category><![CDATA[koni]]></category>
		<category><![CDATA[Mid]]></category>
		<category><![CDATA[Ohio]]></category>
		<category><![CDATA[Race]]></category>
		<category><![CDATA[Redline]]></category>
		<category><![CDATA[Sky]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[SS]]></category>
		<category><![CDATA[Turbo]]></category>
		<category><![CDATA[Turbocharged]]></category>

		<guid isPermaLink="false">http://theoryconcept.wordpress.com/?p=131</guid>
		<description><![CDATA[Theory put together a post on several ECOtec forums announcing GM&#8217;s planned VIP ECOtec Owners meet at the Mid Ohio Sports Course on June 22nd. This event is going to be a blast for owners with GM offering pit tours and free catered lunch along with free entry to watch the new 08 Turbo Cobalt [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;">Theory put together a post on several ECOtec forums announcing GM&#8217;s planned VIP ECOtec Owners meet at the Mid Ohio Sports Course on June 22nd. This event is going to be a blast for owners with GM offering pit tours and free catered lunch along with free entry to watch the new 08 Turbo Cobalt SS tear up the Mid Ohio Sports Course in the KONI Challenge. There were 50 spots availible and Theory got the event full a record time of less than 48 hours!</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Free Chevy Cobalt VIP Enthusiast Meet OHIO!!!</title>
		<link>http://www.theoryconcept.com/blog/2008/06/04/free-chevy-cobalt-vip-enthusiast-meet-ohio/</link>
		<comments>http://www.theoryconcept.com/blog/2008/06/04/free-chevy-cobalt-vip-enthusiast-meet-ohio/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 19:53:29 +0000</pubDate>
		<dc:creator>theorycd</dc:creator>
				<category><![CDATA[General Motors]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[Cobalt]]></category>
		<category><![CDATA[Course]]></category>
		<category><![CDATA[ecotec]]></category>
		<category><![CDATA[general]]></category>
		<category><![CDATA[gm]]></category>
		<category><![CDATA[koni]]></category>
		<category><![CDATA[Lordstown]]></category>
		<category><![CDATA[Mid]]></category>
		<category><![CDATA[motors]]></category>
		<category><![CDATA[Ohio]]></category>
		<category><![CDATA[Race]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://theoryconcept.wordpress.com/?p=125</guid>
		<description><![CDATA[Chevrolet wants to show their support to Cobalt and ECOtec enthusiasts! Chevy Racing is offering a limited number of Cobalt owners (and their guest) special VIP treatment at the Mid Ohio Sports Car Course on Sunday, June 22, 9:00am – 4:00pm
 
Come cheer on the production-based Cobalt SS teams during the Koni Challenge race, plus [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size:9pt;">Chevrolet wants to show their support to Cobalt and ECOtec enthusiasts!<span> </span>Chevy Racing is offering a limited number of Cobalt owners (and their guest) special VIP treatment at the Mid Ohio Sports Car Course on Sunday, June 22, 9:00am – 4:00pm</span></p>
<p class="MsoNormal"><span style="font-size:9pt;"> </span></p>
<p class="MsoNormal"><span style="font-size:9pt;">Come cheer on the production-based Cobalt SS teams during the Koni Challenge race, plus get behind the scenes with the Chevy staff, teams </span></p>
<p class="MsoNormal"><span style="font-size:9pt;">and drivers.<span> </span>Don’t own a Cobalt?<span> </span>No problem – any ECOtec-powered GM vehicle is eligible.</span></p>
<p class="MsoNormal"><span><br />
<span><!--[if gte vml 1]&amp;gt;                    &amp;lt;![endif]--><!--[if !vml]--><!--[endif]--></span><span> </span><span><!--[if gte vml 1]&amp;gt;  &amp;lt;![endif]--><!--[if !vml]--></span></span><a href="http://www.theoryconcept.com/wp-content/uploads/2008/06/koni-challenge-series-logo-copy.jpg"><img class="alignnone size-medium wp-image-126 alignleft" style="float:left;" src="http://www.theoryconcept.com/wp-content/uploads/2008/06/koni-challenge-series-logo-copy.jpg?w=260" alt="" width="134" height="153" /></a><!--[if gte vml 1]&amp;gt;   &amp;lt;![endif]--><!--[if !vml]--><img src="/Users/ADMINI%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image006.jpg" alt="" hspace="12" width="1" height="1" align="left" /><!--[endif]--><!--[if gte vml 1]&amp;gt;   &amp;lt;![endif]--><!--[if !vml]--><img src="/Users/ADMINI%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image006.jpg" alt="" hspace="12" width="1" height="1" align="left" /><!--[endif]--></p>
<p><a href="http://www.theoryconcept.com/wp-content/uploads/2008/06/untitled-1.jpg"><img class="alignnone size-medium wp-image-127" src="http://www.theoryconcept.com/wp-content/uploads/2008/06/untitled-1.jpg?w=300" alt="" width="237" height="114" /></a></p>
<p class="MsoNormal">
<p class="MsoNormal"><span id="more-85"></span></p>
<p><a href="http://www.midohio.com/" target="_blank"><strong>Mid-Ohio Sports Car Course</strong></a><br />
<span>7721 Steam Corners Road<br />
Lexington, OH 44904</span></p>
<p><strong>Sunday, June 22th</strong><br />
9:00am – 4:00pm</p>
<p><strong><span style="font-size:18pt;">Register quickly because SPACE IS LIMITED and we need to send out the tickets in time for the event!</span></strong></p>
<p><strong>What is included:</strong></p>
<ul type="disc">
<li class="MsoNormal"><span>VIP Parking</span></li>
<li class="MsoNormal"><span>(2) General Admission      Tickets</span></li>
<li class="MsoNormal"><span>Private Tech Talk with GM      Engineers/Teams</span></li>
<li class="MsoNormal"><span>Full Catered Lunch</span></li>
<li class="MsoNormal"><span>Goodie Bags</span></li>
</ul>
<p class="MsoNormal"><strong><span>What is the cost? </span></strong></p>
<ul type="disc">
<li class="MsoNormal"><span>There is no      cost. It&#8217;s FREE!</span></li>
</ul>
<p class="MsoNormal"><strong><span>What you need to do to get in on this?</span></strong></p>
<ul type="disc">
<li class="MsoNormal"><span>Be able to bring your Cobalt      (or other ECOtec powered vehicle)</span></li>
<li class="MsoNormal"><span>Make sure you can go on      Sunday June 22nd</span></li>
<li class="MsoNormal"><span>Have the urge to have a      great time</span></li>
<li class="MsoNormal"><span>Respond      quickly! Registration ends , June 16th at 3:00pm (eastern)</span></li>
</ul>
<p class="MsoNormal" style="text-align:center;" align="center"><strong><span>ITINERARY</span></strong><span><br />
<span style="color:red;">To be posted.</span></span></p>
<p>The agenda and activities are work in progress, so please note that these items are subject to change. <span style="text-decoration:underline;">Please check back for updates!</span></p>
<p>Send an email to <a href="mailto:corey@theoryconcept.com">corey@theoryconcept.com</a> or call 954.428.1800 with your name, mailing address (no PO Boxes), telephone number, and email address. You will receive a package the week of June 18-20 containing maps to the event, (2) tickets to the event, and (2) access passes.</p>
<p><strong><span style="font-size:18pt;">Also, EXLUSIVE opportunity for those that attend this event…</span></strong></p>
<p class="MsoNormal"><span> </span></p>
<p class="MsoNormal"><span>GM is planning a VERY limited space Lordstown Assembly Plant Tour, and everyone that attends this event will have first dibs on the tickets to go to the plant and get the experience of seeing a 2008 Cobalt SS being built from beginning to end! This is an EXTREMELY VIP opportunity and the first 50 cars to attend the Mid Ohio Sports Course KONI Challenge race will be eligible to receive tickets to this upcoming event. To clarify, in order to be eligible to attend the Lordstown Plant tour you must register AND ATTEND<span> </span>the Mid Ohio Sports Course KONI Challenge. At the race we will take first come first serve registrations for the Lordstown Plant Tour.</span></p>
<p class="MsoNormal"><span> </span></p>
<p class="MsoNormal"><span>Send an email to <a href="mailto:corey@theoryconcept.com">corey@theoryconcept.com</a> or call 954.428.1800 with your name, mailing address (no PO Boxes), telephone number, and email address. You will receive a package the week of June 18-20 containing maps to the event, (2) tickets to the event, and (2) access passes. </span></p>
]]></content:encoded>
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