Theory Communication and Design » motor http://www.theoryconcept.com/blog Thu, 29 Apr 2010 17:05:46 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 New Product – Mobil 1 Racing Oil http://www.theoryconcept.com/blog/2008/11/12/new-product-mobil-1-racing-oil/ http://www.theoryconcept.com/blog/2008/11/12/new-product-mobil-1-racing-oil/#comments Wed, 12 Nov 2008 15:54:23 +0000 theorycd http://www.theoryconcept.com/?p=227 Mobil 1 Racing 0W-30 Theory has been working with ExxonMobil to launch the new Mobil 1 Racing Oil. Mobil 1 Racing 0W-20 and 0W-30 are fully synthetic motor oils specifically designed to maximize horsepower in a wide range of race engine applications, including highly loaded flat tappet designs used in the NASCAR Sprint Cup series. Mobil 1 Racing oils were engineered to help on-track vehicles reach the peak of their performance potential.

A Tradition of Racing Excellence
Mobil 1 Racing oil technology has been developed using our extensive experience in premier automotive racing series around the world, such as Formula 1, NASCAR, Le Mans, IRL, NHRA, Formula 3, SCCA GT and ALMS. The variety of demands that each racing series requires of a lubricant help us ensure that Mobil 1 Racing oils can meet the extreme conditions encountered on the race track.

Engineered for the Track
These next-generation Mobil 1 Racing oils use race-proven, fully synthetic technology used in racing applications around the world. The formulations utilize low viscosity synthetic base oils and high levels of anti-wear components to help maximize power output while not sacrificing engine protection. Mobil 1 Racing oils are engineered to help deliver performance and protection for the most demanding race conditions, including circle track, drag, sprint and road racing.

Mobil 1 Racing 0W-20
 Features and Benefits

• Boosted levels of anti-wear protection (nominal phosphorus level of 1800 ppm), well beyond those of typical automotive engine oils.

• Fully synthetic, latest generation, low viscosity racing technology.

• Provides exceptional high-temperature protection in high-RPM engine operation, even at temperatures up to 400°F (204°C).

• Not recommended for street use.

• 0W-20 and 0W-30 are both designed to maximize power during race conditions. 0W-20 is particularly well suited as a qualifying oil.

Viscosities
0W-20, 0W-30

Availability
Mobil 1 Racing oils will be available at a new online store in Spring 2009.

Retail Pricing
Retail pricing is anticipated to be competitive with other fully synthetic race oils.
Mobil 1 Racing 0W-30
About Mobil 1
The world’s leading synthetic motor oil, Mobil 1 features a proprietary SuperSyn anti-wear technology that provides performance beyond conventional motor oils. This technology allows Mobil 1 to exceed the toughest standards of car builders and to provide outstanding protection against engine wear, under normal or even some of the most extreme conditions.

For more information about Mobil 1 products call 1-800-MOBIL25 or visit www.mobil1.com

Mobil 1 is a registered trademark of ExxonMobil Corporation or one of its subsidiaries.

Contact:  ExxonMobil Media Line, 703-846-4467 

Exxon Mobil Corporation
3225 Gallows Road
Fairfax, Virginia 22037
703 846 4467 Telephone
703 846 1511 Facsimile

]]> http://www.theoryconcept.com/blog/2008/11/12/new-product-mobil-1-racing-oil/feed/ 1 There’s No Stopping Busch! Kyle Busch Wins O’Reilly 200 at Bristol! http://www.theoryconcept.com/blog/2008/08/21/there%e2%80%99s-no-stopping-busch-kyle-busch-wins-o%e2%80%99reilly-200-at-bristol/ http://www.theoryconcept.com/blog/2008/08/21/there%e2%80%99s-no-stopping-busch-kyle-busch-wins-o%e2%80%99reilly-200-at-bristol/#comments Thu, 21 Aug 2008 19:43:27 +0000 theory http://www.theoryconcept.com/?p=179 17thwin
Kyle Busch has continued his NASCAR winning streak with another victory on Wednesday night, August 20th. Kyle won the O’Reilly 200 at Bristol Motor Speedway for his third Craftsman Truck Series win of the season and his 17th overall in 2008 in NASCAR’s top three series. Team NOS Member Kyle Busch was driving his Miccosukee / NOS Energy Drink No. 51 Craftsman truck last night, and he did it with style. Kyle, once again, showed why he is the top NASCAR in competition today, no matter what he’s behind the wheel of.

The race scheduled 200-laps was extended three laps after a caution and spin off of Turn 2 on Lap 199 to bring out the last of a record 12 cautions. This set up a nail bitter down to the finish with a green-white-checkered finish. Busch’s No. 51 Toyota struggled with vapor locking under previous restarts, but his final and most important restart on Lap 201 was flawless and he easily beat Todd Bodine off the jump. The 23-year-old led the final 130 laps, endured four cautions and a red flag over the final 21 laps and finally inked the victory by holding off the field on a green-white-checker finish.

“This feels pretty good,” Busch said. “We just had a great race tonight.” Busch extended his record for combined victories in NASCAR’s three top series to 17. He also joined Mark Martin and Carl Edwards as the only drivers to win at the .533-mile banked oval in all three series. “It’s fun to win anywhere, but to be able to do it in all three series at various race tracks, it means a lot,” Busch said.

NOS congratulates Kyle Busch on another amazing finish and his 17th NASCAR Victory of the season. To learn more about Kyle Busch and NOS Energy Drink, go to www.drinkNOS.com for more info.

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