Kyle Busch had yet another NOS Energy Drink bath in victory lane this weekend at the O’Reilly Challenge in Texas. Busch started the race in 4th place and quickly made his way to the front of the pack. This win was Busch’s 10th Nationwide Series victory this season, marking yet another milestone in Busch’s record breaking year.

“It was a strong car all day and it kind of set the tone,” Said Team NOS Energy Member Kyle Busch. “It sort of got loose a little bit through the race and we tightened it up with some adjustments there. Fortunately for us, we were up front all day and didn’t have to mire through much traffic, but I still feel like our car was good enough to do so.”

The No. 18 led for 174 of 200 laps at the Texas Motor Speedway and gave Kyle his 21st NASCAR victory this season. The number 21 was a good number for Busch this weekend, as this race also marked Busch’s 21st career Nationwide Series victory.

Theory Communication and Design and Ben Schaffer, Bulletproof Automotive, had an idea about building the perfect reincarnation of Godzilla to celebrate the resurgence of the GT-R name with the R35 GT-R. On behalf of Mobil 1, Schaffer took the idea and went to work, modifying his GT-R so that it would improve the car’s aesthetics and performance. Ben’s motivation was to build a GT-R that would beat whatever Nissan had planned for the upcoming V-spec GT-R, including braking, handling, power, weight reduction, aerodynamics and of course, luxury. Read the rest of this entry »

Theory worked with Mobil 1 to get them to jump into the Facebook community. After developing the backend and creating all the artwork for the site in-house, Theory published the page for the entire world to enjoy. So sit down, log on and become a fan of the coolest new page on Facebook. On the Mobil 1 Facebook site you can get exclusive downloads including the song to the popular “Countdown” commercial, Mobil 1 ringtones and tons of cool videos that cover all of your favorite motorsports. To become a fan, visit the Mobil 1 Facebook Page.

Theory Communication and Design has teamed up with one of the top industry icons, to build a one of a kind Porsche 996 Turbo on behalf of Mobil 1. Vincent Wong, from iForged wheels, is no stranger to building high profile SEMA cars and this year he has taken things to a whole new level. Wong has worked closely with Theory over the past several months to build the perfect vehicle for the Mobil 1 SEMA booth. Read the rest of this entry »

From GMTunerSource.com

There’s something special about your birthplace, where no matter where you end up, coming home always has a special feeling to it. This Saturday we invited ECOtec owners to come back to the birthplace of the Cobalt and get in on an exclusive tour of the entire facility. From frame construction to final assembly, the owners that attended got an unprecedented look at how their car was built and who put their car together.

There were a total of 134 people that attended the owners meet with eighty five ECOtec owners bringing their vehicles to the Lordstown facility. A majority of these owners came from CobaltSS.net, an online community of Cobalt enthusiasts, and brought their customized Cobalt’s to Lordstown from as far away as Texas and Mississippi to come see a tour of the plant. We hooked everyone up with special one-off Cobalt hats, posters, frisbees, stickers and tons of other goodies. We also set up a special catered lunch for all the owners, so that after their tour of the plant, they could sit down, relax and hang out with their long lost brothers.

To read the rest of what happened at the Lordstown Plant Tour and to see over 250 pictures from the event, visit GMTunerSource.com