Race Engine Technology voted the Mercedes-Benz engine, Race Engine of the Year.

The Acura LMP1 4.0 litre V8 engine won the North American Engine of the Year by Race Technology magazine.

ALPHARETTA, Ga. (February 5, 2010) – The Cooper Tires presents the Atlantic Championship series Powered by Mazda, North America’s longest running racing series, assigned Agency of Record duties to Theory Communication and Design, a full service automotive-focused agency.

Theory Communication and Design has a strong history of working in motorsports and was fundamentally founded around the automotive marketplace and racing. Motorsports is a key pillar of the Theory philosophy. Many of the members of the Theory team have personal experience in racing and even more experience in brand building. “These guys just get it,” said Atlantic Championship President Ben Johnston. “Ever since I first sat down with the Theory team, I could just tell they knew how to help take the Atlantic Championship Series to the next level. I have such a deep passion for this series and I can feel that same passion inside of the entire Theory team. I have no doubt that they will help bring a lot of buzz and attention to the series, racers, teams and sponsors.”

“The Atlantic Championship series has done so much for the racing community and helped provide that much needed launching pad for some of the best drivers we see on the race track today. To have the opportunity to support the series that has given so much to the racing community is an honor and truly special,” said Andy Williamson, President of Theory Communication and Design. “We’re considering this effort more of a mutual partnership and we’re heavily invested in making this series really something extraordinary. We’re excited to be working with Ben and his enthusiasm is just what the Atlantic Championship needed.” Official duties for Theory Communication and Design will focus around public relations, marketing strategies, design work and event activation.

About Atlantic Championship

The Atlantic Championship series is the premier ladder series for up-and-coming professional race car drivers around the world. For more than 36 years, the Atlantic Championship has facilitated the launch of racing careers into Formula 1, NASCAR, IndyCar and other forms of professional motorsport. Atlantic Championship vehicles are ultra-lightweight, powerful, open-wheel race cars that help prepare drivers for top tier global racing environments. For 2010, Mazda and Cooper Tire title sponsor the Atlantic Championship and provide some of the world-class components used in competition. For more information please visit AtlanticChampionship.com.

About Theory Communication and Design

Theory Communication and Design has been serving the automotive industry since 2005. Theory has quickly become one of the premier automotive agencies in the industry through Public Relations, Marketing, Media Management, Digital Enterprise, Media Buying, Athlete Management and Design services that they provide as the Agency of Record for clients such as ExxonMobil, General Motors and many others. For more information on Theory Communication and Design, please call 954.428.1800 or visit TheoryConcept.com.

ALPHARETTA, Ga. (February 4, 2010)

The Atlantic Championship Series is offering a full season of racing for a fixed cost of $495,000, including ten race weekends and twelve races. The 2010 season will include world class championship level racing throughout the year, starting with the 12 Hours of Sebring and finishing with Petit Le Mans at Road Atlanta. The fixed price budget is available direct from the series and interested parties should contact David Bowes at DBowes@AtlanticChampionship.com. Ben Johnston, Atlantic Championship owner, said “I am delighted to confirm that we have negotiated a fixed budget for all of our drivers in 2010. It is a fact that the Atlantic Championship consistently demonstrates, above all other series, that it promotes its drivers into the highest levels of motorsport. We are now able to do all of that for less, which is a huge opportunity for all current and future competitors.”

The Atlantic Championship will be hosting a two day test at Spring Mountain Motorsports Park, Nevada – just outside Las Vegas – on February 22nd and 23rd for all drivers considering competing in the 2010 season. Series officials confirmed today that at least one current European F1 team manager will be in attendance throughout the two day test. This is the first of the opportunities that the Atlantic Series will be offering to drivers this year as part of its new “Road to F1” vision. Interested drivers should contact David Bowes for more details.

About Atlantic Championship

The Atlantic Championship series is the premier ladder series for up-and-coming professional race car drivers around the world. For more than 36 years, the Atlantic Championship has facilitated the launch of racing careers into Formula 1, NASCAR, IndyCar and other forms of professional motorsport. Atlantic Championship vehicles are ultra-lightweight, powerful, open-wheel race cars that help prepare drivers for top tier global racing environments. For 2010, Mazda and Cooper Tire title sponsor the Atlantic Championship and provide some of the world-class components used in competition. For more information please visit AtlanticChampionship.com

Corona, California, April 6, 2009 – advanced FLOW engineering is proud to announce the launch of Takeda. Takeda will specialize in the development, design and production of premium aftermarket performance products for import vehicles. Based in Southern California with a strong tie to Japanese tuning, Takeda products are designed for the progressive automotive enthusiast that is performance driven. Takeda products will be available today, beginning with eleven products aimed at today’s best selling import vehicles, followed by additional monthly releases.

Flowing from the company’s philosophy of highly engineered performance products, all Takeda products are developed in a state of the art factory by experienced airflow engineers, utilizing digital measuring, rapid prototyping and real world dyno testing for optimal performance and original factory fit and function. All Takeda intakes are built using polished aluminum tubes and featuring an anodized maintenance-free clear coat. Takeda filters are flow bench tested to the highest standards and all intake pipes are computer modeled for maximum efficiency before dyno testing.

“I have had an amazing career and have been involved with some really great companies over the years. However, nothing compares to the excitement that we presently have in launching Takeda. The equipment and expertise that we have at our disposal to build the absolute best products in the market is staggering,” said Ryan Takashima, Category Manager for Takeda. “I truly believe that Takeda is launching with top quality performance products and is set to quickly become a leader in the performance marketplace. We have a great team, with a lot of experience and we are drawing on that experience and expertise to launch Takeda.”

Takeda will market its products to the premium automotive enthusiast who is focused on quality, performance and style. To showcase these products, Takeda will have a full video on each and every one of its intakes for enthusiasts to see the product in use on their vehicle before they install it on their own vehicle. Takeda will offer three variants of intakes including: Attack, a cold air series; Retain, a short ram intake; and Link, a combination short ram and cold air intake that can be converted to either style in minutes. Each kit comes with a filter utilizing aFe’s Pro Dry S technology. Pro Dry S Filters feature an oil-free element with deep pleats and superior airflow and filtration at 99.4% efficiency.

To share the Takeda mission, each Takeda intake kit includes a license plate frame, Takeda stickers and an inaugural, gold Takeda key ring. Eleven applications are available now. Takeda has applications for Honda, Acura, Toyota, Lexus, Scion, Nissan, Infiniti, Mazda, Mitsubishi brands, with many more under development. To view the current line of products from Takeda USA, or for more information, please visit www.TakedaUSA.com.

With over 260 horsepower and 260 lb.-ft of torque on tap, the factory LNF engine is a formable powerplant to have residing under your hood. GM is committed to the Sport Compact enthusiast and as such, is releasing the LNF Turbo Upgrade kit for the Pontiac Solstice, Sky Redline and HHR SS. This upgrade kit includes a new engine calibration and upgraded MAP sensors that turn those 260 ponies into 290 stampeding horses!

GMTunerSource worked with Todd Christensen at GM to help put us in touch with the lead engineer of this upgrade, Bill Duncan, at GM’s High Performance Vehicle Organization to give us an exclusive inside look at the new LNF Turbo Upgrade Kit. After many meetings with Bill, we are very excited about the new kit. GM really did their homework and has delivered a knockout upgrade for LNF owners.

Read the rest of the story at www.GMTunerSource.com

A Tradition of Racing Excellence
Mobil 1 Racing oil technology has been developed using our extensive experience in premier automotive racing series around the world, such as Formula 1, NASCAR, Le Mans, IRL, NHRA, Formula 3, SCCA GT and ALMS. The variety of demands that each racing series requires of a lubricant help us ensure that Mobil 1 Racing oils can meet the extreme conditions encountered on the race track.

Engineered for the Track
These next-generation Mobil 1 Racing oils use race-proven, fully synthetic technology used in racing applications around the world. The formulations utilize low viscosity synthetic base oils and high levels of anti-wear components to help maximize power output while not sacrificing engine protection. Mobil 1 Racing oils are engineered to help deliver performance and protection for the most demanding race conditions, including circle track, drag, sprint and road racing.

 Features and Benefits

• Boosted levels of anti-wear protection (nominal phosphorus level of 1800 ppm), well beyond those of typical automotive engine oils.

• Fully synthetic, latest generation, low viscosity racing technology.

• Provides exceptional high-temperature protection in high-RPM engine operation, even at temperatures up to 400°F (204°C).

• Not recommended for street use.

• 0W-20 and 0W-30 are both designed to maximize power during race conditions. 0W-20 is particularly well suited as a qualifying oil.

Viscosities
0W-20, 0W-30

Availability
Mobil 1 Racing oils will be available at a new online store in Spring 2009.

Retail Pricing
Retail pricing is anticipated to be competitive with other fully synthetic race oils.

About Mobil 1
The world’s leading synthetic motor oil, Mobil 1 features a proprietary SuperSyn anti-wear technology that provides performance beyond conventional motor oils. This technology allows Mobil 1 to exceed the toughest standards of car builders and to provide outstanding protection against engine wear, under normal or even some of the most extreme conditions.

For more information about Mobil 1 products call 1-800-MOBIL25 or visit www.mobil1.com

Mobil 1 is a registered trademark of ExxonMobil Corporation or one of its subsidiaries.

Contact:  ExxonMobil Media Line, 703-846-4467 

Exxon Mobil Corporation
3225 Gallows Road
Fairfax, Virginia 22037
703 846 4467 Telephone
703 846 1511 Facsimile

“It was a strong car all day and it kind of set the tone,” Said Team NOS Energy Member Kyle Busch. “It sort of got loose a little bit through the race and we tightened it up with some adjustments there. Fortunately for us, we were up front all day and didn’t have to mire through much traffic, but I still feel like our car was good enough to do so.”

The No. 18 led for 174 of 200 laps at the Texas Motor Speedway and gave Kyle his 21st NASCAR victory this season. The number 21 was a good number for Busch this weekend, as this race also marked Busch’s 21st career Nationwide Series victory.

Theory Communication and Design and Ben Schaffer, Bulletproof Automotive, had an idea about building the perfect reincarnation of Godzilla to celebrate the resurgence of the GT-R name with the R35 GT-R. On behalf of Mobil 1, Schaffer took the idea and went to work, modifying his GT-R so that it would improve the car’s aesthetics and performance. Ben’s motivation was to build a GT-R that would beat whatever Nissan had planned for the upcoming V-spec GT-R, including braking, handling, power, weight reduction, aerodynamics and of course, luxury.

Upon completion of his masterpiece, Ben added something to his GT-R that would excite any JDM enthusiast: exclusive OEM “Midnight Purple” paint, straight from Nissan Japan. This paint is reserved for only for the crème de la crème of GT-R’s that meet Nissan’s top spec requirements and really sets this car apart from the crowd.

The Mobil 1/Bulletproof Automotive GT-R will be the first R35 GT-R in the world to be adorned with the Midnight Purple color scheme, but there are a lot more unique attributes that make this car something truly exceptional. On the exterior, you can’t miss the one-off Carbon Roof and Full Zele Carbon Aerodynamic Package with Amuse Wing, highlighted with graphic design by world famous designer Manabu “Mana-P” Suzuki of MS-R and Option. Under the hood you’ll find performance modifications like a COBB AccessPORT ECU and a Powerhouse Amuse Full Turbo Back Exhaust System helping the extra air exit out the back. Bringing this GT-R to a hault, is an Endless Mono-6 Racing Brake Conversion on all 4 corners while an Amuse Suspension with Electronic Integration, BBS LM Limited Wheel and Toyo Proxes R888 Tires keep the R35 planted firmly to the road.

There are only a few days left until the SEMA show hits in Las Vegas and word about this extraordinary Mobil 1/Bulletproof Automotive Nissan GT-R has been spreading like wild fire. This one-off custom R35 will be on display in the Mobil 1 booth (#25173) next week. For more information, please visit www.Mobil1.com.

Theory worked with Mobil 1 to get them to jump into the Facebook community. After developing the backend and creating all the artwork for the site in-house, Theory published the page for the entire world to enjoy. So sit down, log on and become a fan of the coolest new page on Facebook. On the Mobil 1 Facebook site you can get exclusive downloads including the song to the popular “Countdown” commercial, Mobil 1 ringtones and tons of cool videos that cover all of your favorite motorsports. To become a fan, visit the Mobil 1 Facebook Page.