A Tradition of Racing Excellence
Mobil 1 Racing oil technology has been developed using our extensive experience in premier automotive racing series around the world, such as Formula 1, NASCAR, Le Mans, IRL, NHRA, Formula 3, SCCA GT and ALMS. The variety of demands that each racing series requires of a lubricant help us ensure that Mobil 1 Racing oils can meet the extreme conditions encountered on the race track.

Engineered for the Track
These next-generation Mobil 1 Racing oils use race-proven, fully synthetic technology used in racing applications around the world. The formulations utilize low viscosity synthetic base oils and high levels of anti-wear components to help maximize power output while not sacrificing engine protection. Mobil 1 Racing oils are engineered to help deliver performance and protection for the most demanding race conditions, including circle track, drag, sprint and road racing.

 Features and Benefits

• Boosted levels of anti-wear protection (nominal phosphorus level of 1800 ppm), well beyond those of typical automotive engine oils.

• Fully synthetic, latest generation, low viscosity racing technology.

• Provides exceptional high-temperature protection in high-RPM engine operation, even at temperatures up to 400°F (204°C).

• Not recommended for street use.

• 0W-20 and 0W-30 are both designed to maximize power during race conditions. 0W-20 is particularly well suited as a qualifying oil.

Viscosities
0W-20, 0W-30

Availability
Mobil 1 Racing oils will be available at a new online store in Spring 2009.

Retail Pricing
Retail pricing is anticipated to be competitive with other fully synthetic race oils.

About Mobil 1
The world’s leading synthetic motor oil, Mobil 1 features a proprietary SuperSyn anti-wear technology that provides performance beyond conventional motor oils. This technology allows Mobil 1 to exceed the toughest standards of car builders and to provide outstanding protection against engine wear, under normal or even some of the most extreme conditions.

For more information about Mobil 1 products call 1-800-MOBIL25 or visit www.mobil1.com

Mobil 1 is a registered trademark of ExxonMobil Corporation or one of its subsidiaries.

Contact:  ExxonMobil Media Line, 703-846-4467 

Exxon Mobil Corporation
3225 Gallows Road
Fairfax, Virginia 22037
703 846 4467 Telephone
703 846 1511 Facsimile

Theory Communication and Design and Ben Schaffer, Bulletproof Automotive, had an idea about building the perfect reincarnation of Godzilla to celebrate the resurgence of the GT-R name with the R35 GT-R. On behalf of Mobil 1, Schaffer took the idea and went to work, modifying his GT-R so that it would improve the car’s aesthetics and performance. Ben’s motivation was to build a GT-R that would beat whatever Nissan had planned for the upcoming V-spec GT-R, including braking, handling, power, weight reduction, aerodynamics and of course, luxury.

Upon completion of his masterpiece, Ben added something to his GT-R that would excite any JDM enthusiast: exclusive OEM “Midnight Purple” paint, straight from Nissan Japan. This paint is reserved for only for the crème de la crème of GT-R’s that meet Nissan’s top spec requirements and really sets this car apart from the crowd.

The Mobil 1/Bulletproof Automotive GT-R will be the first R35 GT-R in the world to be adorned with the Midnight Purple color scheme, but there are a lot more unique attributes that make this car something truly exceptional. On the exterior, you can’t miss the one-off Carbon Roof and Full Zele Carbon Aerodynamic Package with Amuse Wing, highlighted with graphic design by world famous designer Manabu “Mana-P” Suzuki of MS-R and Option. Under the hood you’ll find performance modifications like a COBB AccessPORT ECU and a Powerhouse Amuse Full Turbo Back Exhaust System helping the extra air exit out the back. Bringing this GT-R to a hault, is an Endless Mono-6 Racing Brake Conversion on all 4 corners while an Amuse Suspension with Electronic Integration, BBS LM Limited Wheel and Toyo Proxes R888 Tires keep the R35 planted firmly to the road.

There are only a few days left until the SEMA show hits in Las Vegas and word about this extraordinary Mobil 1/Bulletproof Automotive Nissan GT-R has been spreading like wild fire. This one-off custom R35 will be on display in the Mobil 1 booth (#25173) next week. For more information, please visit www.Mobil1.com.

Theory worked with Mobil 1 to get them to jump into the Facebook community. After developing the backend and creating all the artwork for the site in-house, Theory published the page for the entire world to enjoy. So sit down, log on and become a fan of the coolest new page on Facebook. On the Mobil 1 Facebook site you can get exclusive downloads including the song to the popular “Countdown” commercial, Mobil 1 ringtones and tons of cool videos that cover all of your favorite motorsports. To become a fan, visit the Mobil 1 Facebook Page.

Wong, the owner of iForged Wheels, shared with us the reasoning on why he built this Porsche the way he did. “I have strived to take one of the best engineered cars from Porsche and add my personal touch to it. I have always believed in building a car following the “show and go” concept. Even though a car looks beautiful, it should also be able to back up its good looks. Every modification performed on the car has a purpose and at the end of the day I hope people will be able to appreciate the hard work and long hours that have gone into building our one of a kind creation.”

Some of the highlights that will really make Wong’s Porsche stand out in the Mobil 1 booth, at the SEMA show, included the complete Porsche 997 TechArt GT Street wide body conversion, BASF Glasurit Porsche 997 GT3 RS Green paint job, Artisan 650HP Turbo upgrade package with Softronic ECU programming, Evolution Motorsports EVOMS intake system, Spec Clutch lightweight flywheel and Stage 3+ clutch, Custom Creative Car Audio and Motorsports custom stereo install featuring Rockford Stereo components, MA carbon fiber interior kit, GMG color matched 6 PT. roll cage, 15″ front and rear Brembo brake upgrade and of course a custom set of iForged 20×8.5 and 20×12.5 Neo wheels which are matched to Toyo Proxes T1-R 245/30/20 and 345/25/20 tires.

With less then one week to the SEMA show in Las Vegas, the buzz about the Mobil 1 Porsche 996 has been building as this amazing piece of machinery will be unveiled and showcased in the Mobil 1 booth (#25173) next week. For more information, please visit www.Mobil1.com.

Check out the latest print ad Theory designed for Mobil 1. This ad will be featured in the next issue of Diesel Builder Magazine.

We got the job from ExxonMobil to help create a Corvette ad for Corvette Quarterly Magazine. Going back and forth, we were able to land on this finished product.

We ran with the brand new ZR1 due to the fact that this is the baddest production Corvette ever made! Mobil 1 factory fills this and all production Corvette’s.

We are excited about it, and Mobil 1 seemed pleased as well.

Here is a new ad we created for Mobil 1. This ad is going into Star Magazine, which is a Mercedes owners magazine.

We felt it was impactful to use the incredible Mercedes-Benz SLR, which is factory filled by Mobil 1.

Mobil 1 Print ad for NOLN.