Theory developed these ads for Race Engine Technology magazine for Mobil 1.

Race Engine Technology voted the Mercedes-Benz engine, Race Engine of the Year.

The Acura LMP1 4.0 litre V8 engine won the North American Engine of the Year by Race Technology magazine.

Theory Communication and Design chosen to help bring additional vigor and impact into historic open wheel racing series.

ALPHARETTA, Ga. (February 5, 2010) – The Cooper Tires presents the Atlantic Championship series Powered by Mazda, North America’s longest running racing series, assigned Agency of Record duties to Theory Communication and Design, a full service automotive-focused agency.

Theory Communication and Design has a strong history of working in motorsports and was fundamentally founded around the automotive marketplace and racing. Motorsports is a key pillar of the Theory philosophy. Many of the members of the Theory team have personal experience in racing and even more experience in brand building. “These guys just get it,” said Atlantic Championship President Ben Johnston. “Ever since I first sat down with the Theory team, I could just tell they knew how to help take the Atlantic Championship Series to the next level. I have such a deep passion for this series and I can feel that same passion inside of the entire Theory team. I have no doubt that they will help bring a lot of buzz and attention to the series, racers, teams and sponsors.”

“The Atlantic Championship series has done so much for the racing community and helped provide that much needed launching pad for some of the best drivers we see on the race track today. To have the opportunity to support the series that has given so much to the racing community is an honor and truly special,” said Andy Williamson, President of Theory Communication and Design. “We’re considering this effort more of a mutual partnership and we’re heavily invested in making this series really something extraordinary. We’re excited to be working with Ben and his enthusiasm is just what the Atlantic Championship needed.” Official duties for Theory Communication and Design will focus around public relations, marketing strategies, design work and event activation.

About Atlantic Championship

The Atlantic Championship series is the premier ladder series for up-and-coming professional race car drivers around the world. For more than 36 years, the Atlantic Championship has facilitated the launch of racing careers into Formula 1, NASCAR, IndyCar and other forms of professional motorsport. Atlantic Championship vehicles are ultra-lightweight, powerful, open-wheel race cars that help prepare drivers for top tier global racing environments. For 2010, Mazda and Cooper Tire title sponsor the Atlantic Championship and provide some of the world-class components used in competition. For more information please visit AtlanticChampionship.com.

About Theory Communication and Design

Theory Communication and Design has been serving the automotive industry since 2005. Theory has quickly become one of the premier automotive agencies in the industry through Public Relations, Marketing, Media Management, Digital Enterprise, Media Buying, Athlete Management and Design services that they provide as the Agency of Record for clients such as ExxonMobil, General Motors and many others. For more information on Theory Communication and Design, please call 954.428.1800 or visit TheoryConcept.com.

ALPHARETTA, Ga. (February 4, 2010) – Series Officials announced a significant price reduction for competitors in the 2010 Cooper Tires Presents the Atlantic Championship Powered by Mazda. This price reduction is part of a new movement by the Atlantic Championship to help aspiring drivers onto the “Road to F1”.

The Atlantic Championship Series is offering a full season of racing for a fixed cost of $495,000, including ten race weekends and twelve races. The 2010 season will include world class championship level racing throughout the year, starting with the 12 Hours of Sebring and finishing with Petit Le Mans at Road Atlanta. The fixed price budget is available direct from the series and interested parties should contact David Bowes at DBowes@AtlanticChampionship.com. Ben Johnston, Atlantic Championship owner, said “I am delighted to confirm that we have negotiated a fixed budget for all of our drivers in 2010. It is a fact that the Atlantic Championship consistently demonstrates, above all other series, that it promotes its drivers into the highest levels of motorsport. We are now able to do all of that for less, which is a huge opportunity for all current and future competitors.”

The Atlantic Championship will be hosting a two day test at Spring Mountain Motorsports Park, Nevada – just outside Las Vegas – on February 22nd and 23rd for all drivers considering competing in the 2010 season. Series officials confirmed today that at least one current European F1 team manager will be in attendance throughout the two day test. This is the first of the opportunities that the Atlantic Series will be offering to drivers this year as part of its new “Road to F1” vision. Interested drivers should contact David Bowes for more details.

About Atlantic Championship

The Atlantic Championship series is the premier ladder series for up-and-coming professional race car drivers around the world. For more than 36 years, the Atlantic Championship has facilitated the launch of racing careers into Formula 1, NASCAR, IndyCar and other forms of professional motorsport. Atlantic Championship vehicles are ultra-lightweight, powerful, open-wheel race cars that help prepare drivers for top tier global racing environments. For 2010, Mazda and Cooper Tire title sponsor the Atlantic Championship and provide some of the world-class components used in competition. For more information please visit AtlanticChampionship.com

Takeda launches with initial applications for Honda, Acura, Scion, Nissan, Infiniti, Subaru and Mitsubishi.

Corona, California, April 6, 2009 – advanced FLOW engineering is proud to announce the launch of Takeda. Takeda will specialize in the development, design and production of premium aftermarket performance products for import vehicles. Based in Southern California with a strong tie to Japanese tuning, Takeda products are designed for the progressive automotive enthusiast that is performance driven. Takeda products will be available today, beginning with eleven products aimed at today’s best selling import vehicles, followed by additional monthly releases.

Flowing from the company’s philosophy of highly engineered performance products, all Takeda products are developed in a state of the art factory by experienced airflow engineers, utilizing digital measuring, rapid prototyping and real world dyno testing for optimal performance and original factory fit and function. All Takeda intakes are built using polished aluminum tubes and featuring an anodized maintenance-free clear coat. Takeda filters are flow bench tested to the highest standards and all intake pipes are computer modeled for maximum efficiency before dyno testing. Read the rest of this entry »

With over 260 horsepower and 260 lb.-ft of torque on tap, the factory LNF engine is a formable powerplant to have residing under your hood. GM is committed to the Sport Compact enthusiast and as such, is releasing the LNF Turbo Upgrade kit for the Pontiac Solstice, Sky Redline and HHR SS. This upgrade kit includes a new engine calibration and upgraded MAP sensors that turn those 260 ponies into 290 stampeding horses!

GMTunerSource worked with Todd Christensen at GM to help put us in touch with the lead engineer of this upgrade, Bill Duncan, at GM’s High Performance Vehicle Organization to give us an exclusive inside look at the new LNF Turbo Upgrade Kit. After many meetings with Bill, we are very excited about the new kit. GM really did their homework and has delivered a knockout upgrade for LNF owners.

Read the rest of the story at www.GMTunerSource.com

Theory has been working with ExxonMobil to launch the new Mobil 1 Racing Oil. Mobil 1 Racing 0W-20 and 0W-30 are fully synthetic motor oils specifically designed to maximize horsepower in a wide range of race engine applications, including highly loaded flat tappet designs used in the NASCAR Sprint Cup series. Mobil 1 Racing oils were engineered to help on-track vehicles reach the peak of their performance potential.

A Tradition of Racing Excellence
Mobil 1 Racing oil technology has been developed using our extensive experience in premier automotive racing series around the world, such as Formula 1, NASCAR, Le Mans, IRL, NHRA, Formula 3, SCCA GT and ALMS. The variety of demands that each racing series requires of a lubricant help us ensure that Mobil 1 Racing oils can meet the extreme conditions encountered on the race track. Read the rest of this entry »