Darlington experienced its first NOS Bath in victory lane when NASCAR’s hottest driver turned up the heat on Saturday May 10, as he brought the crowd to his feet with another victory! The newly-renovated and historic “Lady in Black” left a lasting impression on the 43-car field in tonight’s Dodge Challenger 500, as she always does. But it was the young superstar, Kyle Busch, who left the most vivid impression on the NASCAR world with another dominant performance. After leading seven times for a total of 169 laps, Busch drove his No. 18 M&M’s®/Indiana Jones Toyota Camry to victory lane for the third time this season. With the win, he boosted his points lead to 79 markers over second-place Jeff Burton.

“(This win) means a lot.” Busch remarked afterwards. “This racetrack, don’t get me wrong, I don’t know all the history and heritage of it, but I know there’s a lot to it. But we’re running around here so fast now it’s confusing.” continued Busch. “To me it’s just neat to be able to go around this place and remember all that and yet still be able to become the winner tonight. It means a lot, especially because it’s Mother’s Day weekend now, and of course my mom was here to be able to help celebrate with us. Happy Mother’s Day to her. And having Indiana Jones and M&M’s on board this weekend with us, that was pretty cool, too. Glad we could get them a win for the special promotion they had going. Once I pulled into victory lane, it never gets old spraying down my crew and receiving a NOS Bath in victory lane!” …

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This weekend, for the first time ever, NOPI came to Old Bridge Township Raceway Park in Englishtown, NJ. For NOPI’s inaugural event in New Jersey, NOPI sure pulled off an outstanding event. The 2008 season hasn’t been the best for NOPI when it comes to weather and this weekend was no different. Saturday the weather was cold and misty for most of the day which meant that the action would have to wait and hope for a more forgiving Sunday. The forecast looked much better for Sunday though and by 11AM the skies had cleared up and the event was filling with spectators.

There were over 21,000 people in attendance to check out variety of events that NOPI Motorsports has to offer. Englishtown is known for great racing action and this weekend didn’t disappoint. Racers from all over the country and Puerto Rico came out in full force to see who would take home top honors this weekend. NOPI had 201 drag racers show up to compete this weekend and also had 25 drifters show up to contend for the top prize in NOPI Drift. Car show competitors also arrived from all over to see who had the hottest car. There were cars on display for every type of motorsport fan, from old school Honda’s to supercharged Hummer’s. In total there were 550 entrants that registered to show their rides in the car show.

NOPI is all about motorsports, so of course there was incredible Drag Racing and Drifting all weekend long. Here are the Drag and Drift results from this weekend.

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Theory worked with our client GM on the 2nd event this year, which went great! Theory organized the ECOtec Owners meet for the May 5th event at Old Bridge Raceway in Englishtown, NJ. All went according to plan even with forecasted rain storms for the weekend. The ECOtec owners came out and force and Theory got people to come from as far as New Hampshire to attend the event. Theory even stood outside the venue and gathered ECOtec owners that weren’t planning on attending the meeting to come inside and be a part of the festivities. A great time was had by all and all the GM VIP Owners got an exclusive look at the GM Racing program and a sneak peak at the new HHR SS and Cobalt SS.

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