Theory Communication and Design has taken a major step in growing its business and services by expanding to a west coast office. This incredibly exciting news comes on the heels of Neil Tjin, former Executive Editor of HCI Magazine, joining the Theory team and spearheading their new west coast office.

Tjin is no stranger to the automotive industry, as he has been involved in the automotive market for more than a decade. Over the years, Neil has experienced great success in many fields such as a Marketing Manager, PR Advisor, Car Designer and Executive Editor of HCI Magazine. Tjin has been able to take a hobby and turn it into a career. He has been responsible for designing and building more than fifty high profile vehicles, showcasing his creative talents on numerous Chevrolets, Pontiacs, Hondas, Acuras, Nissans, Infinitis, Scions, and Volvos. In recent years, Tjin has also teamed up with major OEM manufacturers such as Chevrolet, Pontiac, Scion and Honda North America. HCI Magazine has experienced growth and industry recognition through his leadership as their Executive Editor since 2003.

Tjins overall talents and determination have brought him numerous accolades including the 2004 Industry Person of the Year and 2005 SEMA Person of the Year. With Tjins experience and invaluable expertise in the automotive segment, he will immediately help make an impact for Theorys clients. Tjin has stepped in as an Account Manager at Theory and is presently working on major programs for NOS Energy Drink, which will quickly become apparent here in 2008.

Working as the Executive Editor of HCI Magazine, a nationally published automotive magazine, for close to 5 years has really given me the opportunity to gain valuable experience on the media side of things. During this time I have been able to help build many priceless relationships, which has helped me tremendously in my career, said Neil Tjin. I have worked with Andy Williamson and the Theory team on many projects in the past, and their drive, determination, and dedication to their clients is unmatched. When Andy and I got together to figure out what would be the best move for Theory and their clients, we knew that collaboration between Theory Communication and Design and myself would make a great impact in the industry.

I am extremely excited about this new venture for Theory. We work very hard to provide our clients with top notch service, and hiring Neil Tjin is going to give us an incredible boost, said Andy Williamson, President of Theory Communication and Design. Neil comes with a great amount of experience and will be an immediate asset for Theory. We are an extremely passionate group here at Theory and Neil will fit in perfectly. Expanding our presence to the west coast is going to be very impactful for Theory. I can easily see the west coast office growing very quickly over there. It comes at a very exciting time for Theory, as we are seeing great growth here in 2008.

Theory Communication and Design has been serving the automotive industry since 2005. Theory has quickly become one of the premier automotive agencies in the industry, through their Public Relations, Marketing, Media Management, Digital Enterprise, Media Buying, Advertising and Marketing Design and Athlete Management services that they provide as the Agency of Record for clients such as ExxonMobil, General Motors, NOS Energy Drink (Coca Cola) etc. For more information on Theory Communication and Design, please call 954.428.1800 or visit www.theoryconcept.com.